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To
help your business grow and succeed, WestGroup provides a comprehensive
set of services to create and implement branding and business-building
programs.
Strategic Counsel
We work as an integrated part of your business team to help you
achieve your goals and objectives. We provide marketing and public
relations strategies that will help you realistically meet business
goals, and we do that by starting with the end in mind. Our partnership
with you at the executive level is designed to achieve success
and build a long-lasting relationship.
Public Relations/Media Relations
We monitor your markets and work with experts to discern the
emerging trends and top areas of interest to general media and
media within your industry. Then we align your business goals
with your PR and media goals for best results. WestGroup has
long-term media relationships and a reputation for delivering
media coverage for clients. We offer the media news of real value,
and work with reporters and editors on an individual basis. Our
media tools include: media kits, media tours, news bureau operations,
special events, press conferences, interactive programs, video
news releases, satellite media tours and more. In addition we
work with your spokespeople to media train them and make sure
that the right messages are delivered to support your program
or brand.
Crisis Communications
We can help you analyze your business for vulnerability and bad-case
public scenarios. At the same time, we will help you build a
framework and program for handling crisis communications situations.
We hope they never happen, but we serve as an experienced partner
to clients in the event that they do.
Marketing Communications
Since 1982, we have helped companies market their products and
services to their customer base. Our strategic approach assures
programs designed to deliver results, whether we are helping
to launch and sell products, create customer or brand loyalty,
or build a program to inspire a sales team of independent sales
consultants. We develop strategy, messaging and positioning,
and then communicate effectively across all platforms.
Social Media
Social media is all the rage, but knowing how to strategically fit it into a marketing communications program is another story. We help clients understand the new tools and we create programs that help clients monitor what customers and others are saying about them, and build meaningful dialog with customers.
Special Events
The right marriage of event and sponsor can create lasting brand
loyalty with consumers. WestGroup helps clients leverage their
brand via special events and event sponsorships that will draw
consumer and media attention.
Tactical Components—Marketing
Communications Tools and Programs
Every client program has many pieces, and our tactical team can
deliver or contract for all of them. WestGroup delivers the following:
website and interactive marketing communications; brochures;
sales materials and videos; advertising and pr; identity and
graphic design; and more. |
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