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Direct selling
is a unique industry that requires specialized knowledge and experience
that we offer. Our direct selling clients are not in the selling business;
they are in the people business! And their most important people are their
sales consultants, the men and women in the field selling products.
Our direct selling clients have a need to motivate, inspire and empower.
They have a need for teaching and training tools and information. They
have a need for strategies to reach into new markets and to expand their
businesses.
With personal experience as direct sellers themselves, our WestGroup direct
selling team members apply their experience first-hand in helping our clients
communicate in the most effective, motivational, inspirational ways possible…for
top results!
We create strategies, positioning and messaging and effectively communicate
across all media platforms:
- Marketing materials—brochures, magazines, newsletters
- Product launches—industry and company PR and programs
- Special events—including themes, event coordination
- Websites—that strategically communicate and engage
- Live media—training and sales audio and videos
In addition, we connect with the needs and trends in the industry through
our relationships with the Direct Selling Association (DSA), the Direct
Selling Women’s Alliance (DSWA) and for our nutritional clients,
we stay keep current with requirements of DSHEA. |
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