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Vita-Tech International, Inc., founded over 50 years ago, wanted
to head to the top of its industry in a now globally competitive
marketplace. A contract manufacturer of vitamins and supplements,
Vita-Tech needed a way to stand out and turned to WestGroup for
re-branding and repositioning. It’s differential: responsible,
long-term employees and technology leadership in an industry
where quality and service make and break customers.
WestGroup’s strategy for Vita-Tech has been to literally
put a face on the company throughout integrated communications
in all mediums, including the website at www.vitatech.com.
Saying that Vita-Tech cares is one thing, backing it up with
real people
and real evidence is another. Business result: “We are
now very prominent in our industry,” says a top executive. |
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