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Voice It Worldwide, Inc. created the entire market in digital
voice recording ahead of Sony and Olympus, and built major brand
awareness and credibility through WestGroup’s strategic
media relations program. Designed to launch the new Voice It
Digital Recorder with Voice Link Software and Dragon voice-to-text
software, this product was positioned as the “must-have” for
executives on the go. And it went!
WestGroup launched the product at Comdex with branded press kits,
trade show booth and media materials. Extensive pre and at-show
work produced incredible results. Everyone from Forbes to Rolling
Stone featured the recorder, and Business Week named it one of “the
best products of the year”!
Business result: entire US inventory sold out, with backlog of
orders for one year. |
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