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Global leader in personal GPS systems Navman wanted to launch
its M300 product with panache! Designed for windsurfers and watersports
enthusiasts, the product gains fans when used. Working with the
Maui Windsufing Association, WestGroup created the Navman Maui
Speed Challenge, the first GPS speed sailing competition of its
type. Held during a six week period over the summer, the event
allowed sailors of like abilities to compete against themselves
and each other. Each contestant had to use the Navman product
to log speeds in some of the windiest and fastest conditions
in the world. Results were posted and continually updated on
the site created by WestGroup, www.mauispeed.com.
Immensely popular, “the Navman” drew amateurs and
pro sailors of all ages, including legend Robby Naish. “The
Navman unit seems better than the one I was training with. You
can see the readout while you’re riding...and that’s
killer!” he told event media. Money can’t buy endorsements
like that! The business result of the race series: customer experience
resulting in brand preference and brand loyalty; international
media exposure; industry award for best race poster created by
WestGroup with artist Ray Masters; inquiries and interest in
holding Navman Speed Challenges around the world...using, of
course, the Navman M300! Navman is now a “household name” in
windsurfing and watersports. |
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