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WestGroup worked with Body Wise International, Inc. to re-brand
and reposition the company prior to, during and following an
ownership transition. Our strategic counsel paid off with corporate
re-branding and an entirely new look for the company and its
products, creating excitement all-around for this direct marketing
company that relies on its network of independent distributors
to produce sales results.
The new website challenged, “What Path Are You On?” The
theme carried through the summer leadership conference transition
event, where
the new owners were introduced, creating a context for change
and success!
WestGroup also handled communications for the company, including
product intros. |
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